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Web Page Design Assessment Rubric

Objectives Low Performance Below Average Average Above Average Exemplary Performance
Layout & Design 1point
Layout has no structure or organization or is cluttered and confusing; color and fonts (face, style) used randomly		 2points
Text is broken into paragraphs or sections; color and fonts (face, style) purposeful but not consistent within site		 3points
Tables are used for layout purposes, text color, size, font are varied; sections are clearly labeled with headings; color and fonts (face, style) effective to support design and content and are consistent within site		 4points
Design follows meaning; Text and links and images flow together smoothly; color and fonts (face, style) support purpose and message; home page is welcoming and/or exciting		 5points
Consistent format from page to page; design is intentional; attention is paid to appearance on an 800x600 monitor
Navigation 1point
One page		 2points
One page with Title, Heading		 3points
Two pages linked and back-linked; Titles are consistent; some links to outside web pages		 4points
Three or more pages with intentional ordering, labeling, and navigation between pages; all links work; consistent navigation bar		 5points
Navigation path is clear and logical from home page; navigation path is clear to user from every page; images used as links
Technical 1point
Links don\'t work; no anchor links; graphics too large or too small; graphics don\'t load		 2points
Not all links work; most graphics load; graphical sizing could be improved; page does not work at 800x600 resolution		 3points
All links work, all graphics load; Basic JavaScripts work, CSS used for links; sound is annoying; animated gifs are annoying		 4points
Multimedia (sound, movie) elements used effectively and work properly; JavaScripts work		 5points
Hover code works to alter text or images; page loads quickly
Graphics 1point
Missing or not related to content		 2points
Some graphics don't load; purpose of some graphics is unclear; quality of some graphics is poor		 3points
Graphics are of good quality; some effort has been made to resize them to improve design; icons/bullets, animations and horizontal rules (if used) at times interfere with design		 4points
Graphics of very good quality and illustrate content; icon/bullets, animations and rules contribute to design and the purpose of the pages		 5points
Graphics of excellent quality; thumbnails may be used; animations are original
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Elizabeth Sky-McIlvain 1/27/04